Getting engaged people in your company’s social media accounts is a real challenge for many. With all the recent innovations to create more traffic, many people are lost and confused on how to invite more people to your social channels.
Undoubtedly, social media has the power to become the main source of traffic to your website. Most are getting the biggest chunk of their traffic from their social media sites because of the presence they have built over there.
There are many social networks available to build an online presence for every company, and each has different mechanisms to achieve that. Here are seven ways you could do across all platforms to increase your online traffic:
1. Create an Engaging Visual Content
It is known that posts with at least one visual content are undoubtedly more engaging than the regular text posts. In fact, according to Adobe, those contents produce 65% more engagement than those of text posts.
It is important to focus on aesthetically and compelling visuals for your company. Along with that, you should also prioritize making visual contents that are along your business branding. Here are some visuals that give a positive effect on your social media traffic:
- Layouts with vibrant and deliberate colors
- High-quality photos
- Storytelling way of showing content
- Straightforward and well-planned contents
2. Have an Easy Shareable Buttons
Putting visible share buttons on your page can easily direct your visitors on your page to your social media accounts. It is important to make it very recognized and easy to access on your website. You may want to consider also that when putting social share buttons, consider the appearance of it on mobile devices. Make sure it does not distract the overall experience of the user.
Lastly, you should consider optimizing where you would put your social share buttons because according to research, most online readers are finishing the article almost halfway down the page.
3. Add Strong CTA’s to your Post
You should consider putting a visible call-to-action on your articles since most readers are having a positive attitude towards your CTA, which makes it one of the effective ways to get more traffic to your social media pages and website.
Formulate your CTA into an obvious one. Make the sentence structure of your CTA into an active voice instead of a passive one. With CTAs, your readers and visitors would know what to do next after reading your post or article. Facebook has its own buttons for CTAs. Other networks would require you to put a link for the CTA in your posts.
4. Study the Competition
Knowing your competitors’ current state is an effective marketing strategy. Having an analysis solely for them will help you know what to include in your social media traffic plan. You would know what the effective posts and contents that makes your shared audience compelled are.
You may start having an analysis of your competition by simply skimming through their social media accounts. You can look at their common posting times and days, most effective dates and time, most engaging social media platform, relationship with the audience, and the different kinds of content they use.
5. Tap to Influencers
According to eMarketer in 2017, using influencer in your social media and website marketing can positively impact your user’s perception in your brand. In fact, 89% of respondents agree to this statement.
An effective way to pick who you will pick as your influence is knowing your audiences and from there, you can know who is the right pick of influencers for your audiences. You may also want to consider knowing if your target influencer has an engaged community because this means you can tap another set of audience for your site. Try to execute this since an influencer can always make a positive impact on your marketing plans.
6. Engage with your Audience
Engagement is one of the most regarded and important aspects of social media strategy of your brand. You may want to improve it by starting in looking at your engagement insights in your social media account. From there, you would know what to improve for you and your audiences’ engagement.
Along with the research, you should incorporate giving fast replies to your audience because it is a motivating factor to your target audience to become loyal to your brand. Lastly, never forget to reply on every comment in posts and all questions in your inbox consistently.
7. Make it Interactive
Alongside making your audiences completely engaged with your brand, you may also want to make your relationships and contents interactive to get more engagements and followers on your social media page. These can be in the way of contests, surveys, games, and the like.
You may also want to give a prize for the contest that your target audience wants so you can catch a lot of new interactions and engagement with them. From there, you can establish loyal and engaged users of your site.
Just by following these seven steps across different platforms on social media can surely give you an increase in your social media and website traffic. Remember to back this up with research, and you can easily build the effective presence of your brand online.
Always track your success with Analytics to find out what metrics you need to focus on to establish and grow your business.