Online marketing enjoys a clear edge over conventional marketing in today’s digital landscape. It is budget-friendly and, if done right, has more potential to hit the bullseye than offline tactics.
With the rapid expansion of digital marketing analytics, data, and software, observing customer behavior and making the most of it has become much easier. But your creative marketing juices might dry out at some point. Well, fret not. You only need a little guidance to get your online marketing plan back on track. Here are a few online marketing tips that could take your business to the next level of revenue and growth:
- Invest In SEO
A well-optimized website leads to more traffic and, consequently, more opportunities to close deals successfully. SEO is also a great way to spread the word about your company, connect with potential customers, and establish yourself as an online authority in a specific business niche.
Keywords are arguably the most crucial part of the SEO equation. Potential customers use keywords to search for content online. Therefore, these keywords are what lead buyers to your website. Choosing keywords with high search rates and low competition is vital. In addition to primary keywords, also known as seed keywords, you should leverage secondary and tertiary keywords. Effective keyword usage necessitates comprehensive research and thoughtful application in your content.
It bears worth mentioning that SEO does not give results overnight. It is a long-term process that involves a lot of time and effort. If you are running short on time or lack the skills, you should hire a seasoned SEO team, such as The Marketing Vibe, to drive results for your business. But remember, always practice white-hat SEO.
- Spice up your website design
Website design is not something that businesses typically consider to be a marketing strategy. However, it plays a substantial role in determining how much time and attention a user will spend on a website.
Your website is the focal point of most of your digital marketing initiatives. So irrespective of how foolproof your marketing plan may be, you will still lose clients if your website is not organized, simple to read, and engaging.
To begin with, you should incorporate easy and quick navigation features. Finding products and information should not be a time-consuming task for your website’s visitors. To make visitors feel at ease, you must opt for a standard design and ensure the visibility of button menus at all times.
Also, make the most of the whitespace. When building aesthetically pleasing websites, using whitespace is a must. This technique involves leaving a lot of room on web pages. This section does not contain any text or images, and it is meant to improve the readability of the content. Another upside of ample whitespace is that it reduces eye fatigue while browsing a website. That way, visitors spend more time on your website, and the bounce rate sharply declines.
- Utilize influencer marketing
Influencers are people who can influence the purchasing decisions of their followers. One of the biggest upsides of this strategy is that it gives you direct access to the influencer’s following.
According to a well-documented study on influencer marketing, 37% of respondents thought blogs to be the most influential marketing tool. Facebook came in second with 25% of the vote, followed by a slew of other social media platforms, including Instagram, YouTube, and Twitter.
You must select an influencer who shares your brand’s beliefs, interests, and audience. Indeed, it is tempting to go with the next reality celebrity who has been making headlines, but that is not always the ideal choice for your brand. Alternatively, you should pay attention to an influencer who shares your company’s core values and fits your ideal customer profile.
- Share short videos
Short videos have overtaken status updates and curated photo grids in the social media landscape, thanks to TikTok. Shortly after, other sites jumped on board, with Instagram debuting “Reels” and YouTube going all in on short-from video or “shorts.” In today’s fast-paced world, short videos emphasize the necessity for clear and concise messaging that urges viewers to interact.
A big advantage of these short videos is that anyone can create a video using their smartphone. This short, engaging video content featuring candid moments from behind the scenes and real-life particularly appeals to younger viewers who are also the inheritors of the future digital space.
- Tap into email marketing
If you have ever done anything like sorting, archiving, swiping left, or designating an email as spam, you might think that email marketing is a waste of time. But consider the businesses whose emails you eagerly await or whose products you adore. In all likelihood, your inbox is full of these kinds of emails.
Yes, some buyers only make one purchase or show one click-through. Even so, a majority of new and returning customers alike want to participate in your email campaigns and hear from you in the future, whether it is because they enjoy your content or want to take advantage of promotions. That said, the success rate of email marketing heavily hinges upon how you use this medium.
To begin with, nail the subject line. A subject line alone influences the behavior of nearly half of email readers. Maintain brevity in the subject line by limiting yourself to using nine words within the allotted space of sixty characters. You should also ensure that the body copy and subject line are closely related. This will prevent clients from clicking on an email expecting one thing and getting something quite different.
Acquire as much information about your customers before laying down an email marketing strategy. Your emails will be more effective if you know your customers, what they want, and what motivates them. Are they interested in learning more about what you have to offer? Are they drawn to offerings that expire soon? Are they seeking a newsletter that features up-to-date information about the company? Keep your client’s goals and needs in mind when putting out email content.
Online marketing strategies assist business owners in maximizing the effectiveness of their marketing budgets and achieving a high return on investments. But that does not mean you should go about it randomly. Before dumping your money blindly, consider the abovementioned techniques to ensure your plan’s a success.