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Google made more than 3,000 improvements in its search ranking algorithm in 2018. Over the past few years, people have witnessed a lot of changes in Google's search algorithm. Being one of the largest search engines, Google has reported many changes to provide the users with a smooth and quick browsing experience.The question is why does Google keep on updating its search … [Read more...] about Why Does Google Always Update its Algorithm?
The internet is a massive space with millions of websites competing to win the race. Amidst this neck-to-neck competition, many businesses fail to appear as expected and remain forever unnoticed. This could be you!The function of the search engine is such that it only allows those websites to be seen in the search results page that are highly organic and qualify the … [Read more...] about 6 Mistakes Resulting in Low Website Traffic
Pay-per-click is one of the most effective marketing strategies. It can separate losers from winners in a digital marketing landscape. Companies that are implementing PPC can have the edge over everyone else. However, it requires proven strategies to succeed.Digital marketers are in the trial and error approach. Others implement PPC intending to test its effectiveness … [Read more...] about 4 Effective PPC Strategies for Your Business
In today’s modern age, SEO content is very critical for your hotel business website. Thanks to the competition, it’s no longer enough to just create a website with the hope that your customers will see you. If you are a hotel owner and your target market are travel customers you need to know that fresh and engaging content is what will push your franchise higher on the Google … [Read more...] about How SEO Content Can Help Your Hotel Website
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If you take the time and effort of investigating the top 10 results on the first page of Google search for any important keyword in your industry, you will find that they all have one thing in common; the presence of a large number of high-quality backlinks. As may be evident, this is not by accident. Most of the websites that rank high in Google search use several very … [Read more...] about Innovative Link Building Tactics That You Can Employ to Get on Top of SEO in 2020
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