Creating a competent website isn’t rocket science, but competition isn’t exactly the operative word you should be looking for when you start thinking about web design. Making a site means more than just an easy user experience is about creating an experience in itself, aside from just how simple it is to read.
You don’t need to be complicated, you don’t need to be simple, but you do need to make quality web design a priority, which is a catch-all. That means there are plenty of factors that go into quality web design, and here are some of the reasons why it’s so important.
1. Quality Design Excites Viewers
Simply put, people get excited when they load a page and it’s attractive, fast, and simple enough to use. According to the experts at Beanstalk Web Solutions, making a site should have the user’s experience in mind every time, and the best way to get results is to ensure that they will be excited to use a site because of its interface and its technical design.
2. Functionality Means Extended Visits
The better a website works, the more likely people are to extend their time spent on it. Anyone can get traffic to their page, but keeping them on it is the real struggle people have. Good web design is fast and efficient, with useful plug-ins and coding. The visitors don’t see this, but it’s what separates your ability to keep them on longer and them leaving within the first few seconds.
3. Better Search Engine Exposure
Marketing is a branch of web design you can’t miss out on. Creating quality web design should always have search engine exposure, optimization, and marketing in mind because you need people to see your site. Not to mention, you need to keep on top of updates to search engine algorithms and parameters.
4. Design Extends to Mobile
The use of mobile phones has created a new thinking process for web design that has altered how we make sure that our sites work. If your site doesn’t work on a smartphone, people will likely not bother using it on their desktop because they know they can’t check it while out and about. Similarly, poorly optimized sites on mobile are a huge drag and can bring down the whole message you’re trying to get across.
5. Better Brand Awareness
You might ask what that message is, and it’s brand awareness. Everything you put into web design is a form of brand awareness. If you’re cutting corners to make the site work faster but it’s ugly, people will dislike it. Likewise, too much eye for design and not enough for functionality will alienate people from wanting to engage with your site. Every detail you focus on in web design should be with the user experience in mind, which affects the brand image.
More than a handful of times in your life you have likely visited a site and were visibly impressed with what you were seeing and doing. This is the goal of good web design, and it’s always important to make people feel this with everything you put into a quality website.