The term sales funnels are not something you hear often. Especially when you mention that term to the new business owner, they are left confused trying to figure out what it means. Most times, they think that they don’t have sales funnels because they are unique in the business world.
Maybe they are not aware yet, but a sales funnel a very important part of their business. That is due to the fact that this term is what connects their customers to the buying part. But, let’s explain that more in-depth for everyone to understand.
In this article, we will explain what sales funnels are, how they work, why you need them, and what they consist of.
What are a sales funnel?
When you hear the term sales funnel, you may think that this is something complicated. Quite the contrary. This is a simple process where the visitors become customers of your business. The reason it is called a funnel is that the way it works is presented in a shape that mimics a funnel.
If you know how a funnel looks like, you can notice that the top part is the widest, and the lowest part is the narrowest. Let’s take a look at what precisely those parts represent.
The steps of a sales funnel
A sales funnel is usually divided into three parts. The first and the widest one represents the beginning stages of when visitors become aware of your business. This is where the marketing caught the people’s attention. This is mainly represented by the ads you’ve put out for your business or the landing page of the website you have.
The second part represents the sales process. This means that when you have people visiting your page and reading through it, or you have people trying things you offer in the store. This is all part of the sales process.
The third and narrowest part is the one where the final purchase is made. Before, you’ve had people look through your website or store and then try things out. At this stage, you have people purchasing items. With this, they’ve become your customers.
Sales funnel vs. Website.
When we look at a sales funnel, we can all agree that it is like a form of a website. But the design and purpose are a bit different from it.
When you look at a website, you have many choices to choose from. And this would mean that it would take longer for you or anyone to make a decision about what to buy. This may make you feel overwhelmed since there is so much to look at.
Unlike the website, the sales funnel is only focused on one thing and one thing only. This means there is one choice, and if you are already there, that means that you are interested in it. When you are looking at only one thing, your decision can be made more quickly.
Business owners have an opinion that using sales funnels is a better way to get connected to their customers and keep a healthy relationship. If you want to know more about it, follow the link https://www.linkedin.com/pulse/whats-difference-between-funnel-website-sales-funnels-expert.
Sales funnel vs. Marketing funnel.
When we are talking about sales funnels, we are talking about the end part of a marketing funnel. Without the marketing one, we wouldn’t have the sales funnel. Its activities are the ones that make the demand for one product.
Those activities are the ones that create customers to be more aware and to create a bigger demand for that one specific product. That demand would be most likely shown through blogs, webinars, posts, ads.
This way, you would get your potential customer to start moving through the funnel. And that way you would get them to go through all those activities to be able to get some awareness about the product. You would get them interested first and them in the end, get them to buy your product.
These two things are closely connected and wouldn’t be able to work without one another. If you want to learn more about how marketing funnels work, check this page out.
Why are sales funnels important?
It can get tedious and tiring to constantly chase the next sale. Having one or more sales funnels is what will allow you not to do that anymore. With their help, you will be able to keep track of your marketing and to see what kind of progress you have been making from the beginning to this point.
This way, you can see where you are making a mistake and where people tend to fall off. You can see what makes people not become your customers. Like we mentioned before, this is an excellent opportunity for you as a business owner to connect to your customers and to have a relationship where they can voice their opinion, and you do something about it.
We saw what differentiates a sales funnel from a website and how closely they are connected with the marketing one. This is crucial if you are new in the business world and have no idea what you are getting yourself into.
And you would see how crucial it is when you notice your business growing more as time goes by. This is why you need to learn about the sales funnel before you even start using it, so you won’t make mistakes from the beginning.
This all will take time, and without hard work, you won’t be able to create one sale funnel that will attract more customers as time goes by. But if you want to be on top of the competitive marketplace, this is probably the way to go.
And make sure to not pressure people into buying your product. Otherwise, you will see more of them running away from your business. Take enough time to build it and create something that will represent the right picture of your company and product.