Even the biggest brick-n-mortar businesses are taken over by E-commerce. Everyone is trying hard to prove their digital presence. According to research by eMarketer retail, it is expected that E-commerce sales worldwide will be worth $4.058 trillion by 2020.
Unique platforms are provided to communicate and do business by the Internet. E-commerce provides speed, convenience, and widespread access to products.
The growth rate of any E-commerce may it be Magento E-commerce development, Shopify and many more have been exponential.
Online shoppers are not just looking for a fancy product store with exciting discounts, but they also prefer to have a seamless shopping experience from scratch. With a bouquet of shopping platforms available, a single error can result in abandonment of the shopping cart.
Lessons are learned when Mistakes are made. Even if it’s your first time or a new E-commerce store, doesn’t mean you need to make the following mistakes irrespective of the order:
Mistake #1: Failure In Market Research:
It’s better to test your Idea. Instead of launching your Ecommerce store on a bigger scale, try to do a test run. Try to generate a blog post and analyze the response and traffic you receive. Search for your competition. Don’t jump without a parachute like an expert.
Talk to as many experts as possible, know about different platforms and techniques and then start the race. As we know, it is better to be Slow and Steady to win the race.
Mistake #2: Showing Reluctance In Giving Product Description:
Try to describe your product details rather than just posting content provided by the product manufacturer.
The google search engine algorithms are changing every day and if your product details contain nothing new or a duplicate content then your store will not appear at the top of search list.
Including Product reviews and ratings will help the visitor in trusting the product more on the store.
SEO is quite necessary and most powerful to bring the targeted audience to the site.
Mistake #3: Not Discussing Much About Your Identity:
The absence of Contact Us or the About Us may turn out to be dangerous for your website. Having it on your store will help you building trust among the visitors. Try having social proof. Make yourself present over various social platforms.
Put a Logo to your Ecommerce store. It is the first impression of your store. This will give E-commerce store some authority online.
Mistake #4: Not Having A Responsive Design For The E-commerce Store:
This is an era of online cum mobile shopping. Make sure that your E-commerce store is mobile responsive.
Contact the Mobile app development company or a Magento development company to get the best service possible.
Mistake #5: Login Requirements For Shopping:
Make your E-commerce store and easy platform to shop. Try to eliminate irrelevant steps from the shopping cart process. Making an account should not be a requirement while paying money.
Try to keep things simple, with easy navigation and buttons. Remove unnecessary fields from the cart.
Try giving your customers a personalized experience. Even a currency converter on your store will increase the value of the E-commerce store internationally.
Mistake #6: Not Giving Much Attention To Trust Signals:
Baymard study research showed that 19% of the customers will abandon the E-commerce stores as they don’t trust online stores.
So try having trust seals or trust marks that indicates that the E-commerce store is malware and virus free.
No customer will wait on the site if it takes more than 3 seconds in loading. Make sure, that the store loads fast and is bug-free.
The website should look professional and well-designed.
Try having privacy policies, since a customer is always concerned while submitting valuable data to your store.
Mistake #7: Avoiding Customer Interaction:
If you want to differentiate yourself from the other E-commerce stores, then try to have chatbots on your store. Satisfying your customer is the most prior thing.
The customer should be able to ask a technical question, sales question or anything related to the product or the order.
This is replacing the traditional way of providing the email address for customer service. Set up few FAQ’s, so that it becomes easy for the customers and even for the service provider.
What customers really want is their issues to be addressed quickly, ideally by a single call. This will help in reaching out to customers personally and with value-added feedbacks, we can improve the store performance.
Recommendations To The Novice Entrepreneurs:
How will you know you’re on the right track or making some mistakes?
Here is the short list of dos and don’ts:
- Find your niche
- Try to know your customers
- Have a marketing strategy
- Avoid complex designs and navigations
- Include proper photographs and videos when necessary
Being a newbie to E-commerce store, keep yourself updated constantly with the SEO algorithms and other digital marketing techniques.
With the help of Hire Magento developer, try to put your best to the E-commerce store. This post can definitely jolt the efforts.
Harshal Shah has an countless experience as being a CEO of Elsner Technologies PVT. LTD: Magento Development Company that offers various Magento Development Service to the clients across the globe. Mr. Harshal is an huge tech enthusiastic person who has written major & genuine articles as well as blogs on mostly topics relevant to various CMS platforms. This can guide the readers to acknowledge new practises about web development and also they can learn new ideas to build & optimize a website online using multiple web development tools & techniques.