You have set up a business in France, where the opportunities are great for your success. Now, you also have a good leaflet or brochure campaign, with a unique design and attractive offers. However, you still need to define your target audience clearly and plan how to distribute the leaflets in order to get the best results.
For this reason, many established businesses in Paris, Nice, and Marseilles hire professional services. Hiring professionals for leaflet distribution in France guarantees better results, as these professional services know precisely where and when to reach your target consumers.
Ways to Make Leaflet Distribution More Efficient
There are certain cost implications in any marketing strategy you follow. However, leaflets are among the most affordable tactics that can get you speedy results.
Typically, you may need leaflets when:
- Launching a business
- Offering discounts
- Expanding to more locations
- Conducting special events
- Having promotional contests
- Giving away free gifts, etc.
It is not enough to choose just one medium for advertising, if you wish to attract potential customers or get the current ones to pay more attention. For example, if you are located in a city like Grenoble, you can distribute leaflets in the surrounding areas. Pick the busiest bus stops, train, or tramway stations to target the crowds.
Typically, businesses find these methods of distribution the most profitable:
Hand-to-Hand Leaflet Distribution
You can get a few part-time or gig workers and station them along the streets with heavy footfalls. However, you must make sure you do not disturb the locals during their work or school hours as this may negatively affect their perception of your business.
This requires workers who are prepared to work a few hours in unpredictable weather. However, if you outsource this work to an agency specialising in leaflet distribution in France, you can save a substantial amount of time and resources.
Handouts at Trade Shows
France hosts many IT, medical, and automotive expos and trade shows annually. Find one that is related to your products or services and share your leaflets with the guests. For instance, the ECOC Exhibition at Bordeaux or Food Hotel Tech Paris editions can help garner eyeballs.
You can do this yourself, or you can hire an agency specialising in flyer distribution to do it on your behalf. This way, you can save your employees’ time and efforts, and make sure they’re used elsewhere to make your business more profitable.
Combining Them with Publications
You can temporarily partner with publications that send out their free samples to people’s mailboxes. Or, sticking your leaflets in weekly newspapers can also help you reach more people. Note that, however, you need to first learn about the local guidelines regarding doing it.
Point of Sales Display
No matter where you are – Rennes, Perpignan, or anywhere else in France, people like to spend money. They visit cafés, hospitals, salons, grocery shops, libraries, etc., with waiting rooms and checkout counters. If you pay the stores to display your leaflets at the entrances or on a notice board, you can expect a bump in sales volumes.
While attracting new customers is key, also remember to stay in touch with your existing customers, so as to build brand loyalty.
If you’re a small business, you probably do not have the time or resources to set up your own distribution campaign. Look for professionals who offer specialised leaflet distribution services in France and consider outsourcing the job to them, so you can focus on running your business.