If you have a business or product that you’re wanting to sell to older people, be it for Medicare insurance leads or classic memorabilia, if you want to be successful in this venture, you’ve got to know how to connect with this demographic in a way that will make them want to work with you.
To help you see how this can be done, here are three tips for selling to an older demographic.
Don’t Play On Their Fears
One thing that many marketers have done in the past when working with an older demographic is focusing too much on appealing to the fears that older people have. And while this may have worked for some, doing too many fear-based tactics likely won’t prove to be a successful strategy for you.
When you focus too much on the fear that someone might feel if they don’t work with you or use your product, you pigeon-hole yourself into this marketing model with that person. On the other hand, if you’re able to focus on the features and benefits of your product or service and showcase these things in a way that resonates with an older demographic, you’ll have much more success selling to them. So when you’re creating language for your marketing materials meant for older people, try not to lead with fear as a persuasive strategy.
Be Highly Accommodating
For many older people, operating in this modern world can be a challenge at times. While certain things might seem easy to you if you were asked to do them by a business, these same things might be very hard for older people. Because of this, if you’re wanting to connect with an older demographic, you should strive to be as accommodating as possible.
To do this in the modern world, make sure you’re thinking about the struggles that older people have with things like shopping online or doing online research. With these ideas in mind, you can better sell your business by catering to their needs and accommodating their physical, mental, and emotional preferences.
Make Things Personal And Personable
Something that many people of older generations feel is lost from modern businesses is a personality and personal connection.
Knowing this, you can set your business apart from your competitors by adding personal touches to your service and interactions. If you can remember the names and other details of the older people you’re selling to, and help them to feel like you care about them on a personal level, you may find that making sales becomes much easier for you.
If you want to find success selling your products or services to an older demographic, consider using the tips mentioned above to help you achieve this.