Your customers seek instant gratification. They want products to be delivered to their doorstep within 24 hours. They want services to be lightning fast. And this has given rise to this unique innovation. The SaaS market is booming because of this reason. The software as a service sector has seen quite a growth trajectory since 2015. But as a SAAS developer or business, what should you do to make your startup unique? What should you do to make sure that your customers come only to you and not your competitors?
The following section discusses a few unique marketing strategies that you can use to promote your SAAS business in 2022. Let’s begin:
- Create A Path-Breaking Product
The best way to promote your SAAS business is to create a product that everyone talks about. Before you start creating this software as a service, make sure to conduct ample research on the pain points of your prospects and existing customers. You also need to conduct a proper study on your competitors and their product offerings in the market. Note down all the powerful features that your competitors are offering to their target market. Understand what makes your product different from that of your contemporaries in the industry. Create a list of all the features that are redundant and do not add value to the experience of your consumers. When you have created a product that your customers cannot imagine their life without, you have created a winner.
- Digital Partnerships Go A Long Way
Think about partnering with non-competing technological peers in the industry. This is a way to build networks within the same sector and also diversify into different sectors altogether. You have platforms such as Google Plus and LinkedIn for phenomenal results. You do not have to be industry-specific, especially if you are moving into the realm of public relations through digital partnerships. Associating with professionals in parallel as well as contradicting industries is one of the leading SaaS PR trends that you should be following at the moment. It allows you the opportunity to run professional promotional campaigns and get into co-marketing agreements so that you can increase the visibility of your associates. It is a symbiotic relationship that works both ways through referral-based exposure.
- Make It Free For A While
The majority of your consumer base is highly price-sensitive. Most of their decisions are based solely on the pricing of the products and services that they purchase in the digital space. If you make your offering free for a while, it is going to send out a positive word about your product and your brand. Several freemium software tools are available on the market for your users to use and enjoy their benefits. If you can join the ever-expanding list, it could get you a tremendous amount of exposure among your target market. Remember, when you give something away for free, even if it is for a limited period of time, it is going to get you a lot of attention.
- Invite Them To Write Some Stuff
This seems like a very casual approach but it is going to work wonders for your SAAS business before 2022 ends. You will be able to see incredible results by just inviting a few of your prospects or existing customers to write a guest blog about your product. It is highly logical for you to ask them this little favor because you will be able to understand their perspective as well. It will help you make iterations with your existing offering so that you can customize it to the needs of your consumers. It is also going to help you create a dialogue between your customers and your major stakeholders including your developers, designers, and coders. So do not hesitate when it comes to inviting your users for their valued and unbiased opinion.
- Create An Urgency Right Now
That’s right because your customers should be able to feel that they are the special ones who are getting this opportunity to purchase your software at a special price. Remember that the majority of these prospects will be highly willing to purchase if you generate a sense of urgency around your special offers and reduced price tags.
In the end, what really matters to your prospects the most is what offers you have for them. Give them a special discount, a different feature, an option to roll back on their sub, and more. If you can pull this off, your SAAS platform is going to become a huge success.