During the start of any business, many people avoid keeping track of their new progress in fear of being disappointed. Indeed, some people may spend weeks or months since there is always that inner feeling of uncertainty.
However, is it worth it working all days without the urge to know whether you are making progress or being stagnant? In websites, you have to get tracking tools such as the keyword ranking tracker by Serpbook to check on the development of your pages.
Most people start by using specific metrics as their starting point of the tracking. The mistake that happens is relying on one metric, such as keywords to determine how far your website has progressed. The only way forward in this business is by checking multiple metrics to make a critical analysis of each. This is because you will get that certain people may realise that they have increased in terms of search traffic only to see their rankings decrease. Through this, you will realise some metrics are pulling you down thus the need to check everything. The other risks are;
- You will fail to collect data.
When someone fails to event track their SEO, they will be missing out on the most fundamental part of it all- getting relevant information about your website. In the end, they will fail to execute the right commands.
- Reduced traffic
Once someone tracks their SEO progress, they get analytics on the number of people visiting their websites and the things that make them stay. Now imagine someone who pays zero attention to how their sites perform. In the end, you will fail terribly to know whether people visit your page or not, and you will fail to invest more.
- You will fail to see page views
Tracking helps one to find the number of people who visit their website. Additionally, a particular page displays the exact number of people who stayed on a specific page. This means you can learn the type of content your people prefer. However, when you fail to track, such information may be impossible to know.
- Failed visibility
When one keeps track of their website, they get to work on their keywords to ensure that their website becomes as visible as possible whenever a question on their content is asked. When one fails to keep track of their keywords, they may find out later that they lost a big deal. There is no point in owning a website that never helps users.
- Fines from search engines
Tracking helps keep many things abreast. Broken links are discovered through checking how high or low you are in SERPs. When a website contains broken links, an individual may get penalized by Google, besides losing relevance to many viewers.
- Limited customization
This is where you lack the opportunity to customize the reports the way you would love them to appear. Most ranking tools help one to customize reports. However, Google Analytics is known to have this limitation. Failure to use tracking tools may limit you from enjoying such benefits.
- You might not know the source of your traffic
When one tracks their websites, they have an overview of who visited their page, how long they stayed there, and the pages they concentrated more. In addition to this, one can check their IP addresses to know their exact locations. Once you make such discoveries, you can write content that connects with their place and their interests. Unfortunately, this might never happen if you fail to track your SEO.
- Dormant or irrelevant website
The primary purpose of starting a website could be making money or helping people on the knowledge you might be familiar with. However, the moment you fail to track your site, it shows that your interest in the website died long ago. This may be accompanied by failed updates on your content or optimization. In the end, your website will become dormant, and get ranked at the lowest level. This would cost you a lot of efforts to revive the old site.
Tracking is beneficial to your website as it gives you some insights on what to improve. When you fail to keep track, you might cause damages to the website as you will never know when you are tripping.