Digital marketing, with internet marketing in particular, is a growing industry. There are tons of businesses that want to create an internet presence so that they can reach out to their customers better. It is important because people have their attention on social media today. When that happens, businesses do not have the time to dedicate it to a whole team of social media marketers to incorporate it in their business.
However, they do realize that they can outsource the task to social media marketing agencies. As a social media marketing agency, you are constantly meeting up with potential clients and telling them how you can help them effectively. If you do not make a good impression in the first go, you might actually lose the client. You do not want that. If you want to learn how you should present your proposal to clients in meetings, read on to find out right now.
You need to start by creating an audit of the site’s client. Always check website’s seo score using Prepostseo website audit tool. This audit will contain complete information of what social media platforms your client owns and operates right now and how much reach they are getting, the number of posts they are sharing per day and more. You can conduct more research on it to find out how a social media-marketing audit is created. You will need to share this audit before or during the audit.
Before going into the meeting, remember that you do not want to be a salesperson. You want to be a human. Be a business owner. Try to make the meeting personal if you can. Before the meeting, try to make some small talk. Talk about the management of a business.
When you are going into the meeting, you are doing a few things. You are obviously going to be talking there but you will also be building your argument based on the data you have. Take some screenshots. Take screenshots from the page of things that you think are going well. Make sure to point out what they are doing wrong and how it can be improved.
Next up, look up the client’s competition. Look at their social media marketing and see what they are doing better in comparison to this client. Take screenshots. Share that information. Use that as a way to sell what you will be doing with your client that will help them compete better in the market.
When you are going in the meeting, if you can, try to take an iPad for you. Screenshots will make sure that the data is available offline. Likewise, there is a good chance that some of your clients do not have internet available. IPad is flexible and offline data will make sure that nothing goes wrong in the meeting.
If you have had some clients previously, what you need to do is take some data from that as well. What you will be doing here is that proving your credibility by showing previous projects that you have worked on.
One thing that is very important is that you should specifically mention what you will be changing in social media platforms for your client.