Over 50 percent of new businesses have already adopted a digital-first business strategy. When done the right way, a digital-first strategy can help a business increase revenue by nearly 35 percent. Using outdated technology and marketing methods can lead to a lack of growth.
The last thing any business owner wants is to lose their competitive edge. Most business owners do not realize just how time-consuming a digital transformation. The key to having success with this transformation is incremental changes. Trying to make too many drastic changes can cause confusion. So you need to focus on accomplishing one phase of your digital transformation at a time.
Read below to find out more about how elements you must-have for a successful digital transformation.
Embracing Cloud-Based Technology is a Must
For most modern businesses, using the cloud is mostly about accessibility and security. Using remote workers is beneficial and only possible if a business has cloud servers in place. With the help of cloud-based technology, you can make collaboration much easier for members of your team.
Making it easier for team members to work from home can also improve morale. Studies show that remote workers tend to get more done and are more loyal to their company. The right cloud-based programs can also help you increase productivity levels. The higher productivity levels are, the easier it will be to grow your bottom line.
Consulting with IT professionals is a great way to figure out how to make the cloud work for your business. The WGroup is a very popular brand in the cloud strategy advisory industry. They can provide a business owner with the information they need to make embracing this technology easier.
Make Your Website More User-Friendly With Chatbots
Providing a higher degree of customer service is usually one of the main motivations of a business owner taking on a digital transformation. Modern consumers expect far more from the companies they deal with when it comes to the use of tech tools. If you are like most business owners, you use your website as a way to inform consumers and generate leads.
If a consumer has a question or concern about the product or services your company offers, you want to address these issues right away. This is why using chatbots on your website is so important. The artificial-intelligence tools can answer common questions with ease. Not only can you use chatbots to answer common consumer questions, you can also use them to move a person further down your sales funnels.
Most chatbots allow business owners to customize the messages they provide. This means a company can inform consumers about sales going on, which can help increase the number of leads a site generates.
Updating Your Project Management Methods
Juggling a number of different projects is something most business owners are quite familiar with. Failing to properly manage these projects can lead to a number of mistakes being made. Each year, businesses in the United States lose millions of dollars due to project failures.
If your outdated project management methods are constantly failing you, then updating them is vital. Modern cloud-based project management programs allow you to manage the progress employees are making easily. Using a cloud-based program is especially beneficial for a company that uses remote workers.
Delegating tasks to employees and tracking the progress they make towards completing these jobs is easy with project management software. While adopting new project management methods will be difficult at first, you and your team will grow to love them over time.
Using Data to Your Advantage
Another crucial component of a successful digital transformation is the use of data. Looking at consumer data is vital when trying to develop a successful marketing strategy. Understanding the buying behaviors of your audience and what type of marketing methods they respond to is crucial.
Some business owners think they can make these important decisions based on their instincts. In reality, going with a “gut feeling” when it comes to marketing can lead to a lot of money being wasted. This is why using cold hard data to make these decisions is so important.
Professional Help is Essential
Trying to choose and implement different digital transformation tools on your own is a big mistake. Instead of dealing with the mistakes this DIY digital transformation can cause, hiring IT professionals to assist is a wise move.