Most businesses make the terrible mistake of putting the graphic design on the back burner. They ignore its importance until other companies have overtaken them.
Graphic design isn’t just an art. It’s a science since psychology plays a massive role in it. You got to face it—people are visual creatures. Boring paragraphs won’t do you any favors. They’re just going to drive people away.
But, achieving the right design concept for your brand can be challenging. It takes a brand design agency to create a vision that fits a particular brand. Still, it wouldn’t hurt to know some things about it for your business’s perfect design concept.
- Have goals
Ask yourself what you want to achieve with your brand and the design. What is the purpose of the design? Maybe, you’re more concerned about boosting sales or simply grabbing attention for your brand.
In the process of creating a design concept, it’s easy to lose your brand identity. Perhaps, your brand is directed towards children. While a chic and elegant design will be great for fashion, this will be boring for your target audience. A lighthearted, fun, and colorful design will be more appropriate.
- Be memorable
Designs can look great, but they might not make a great impression. Fact is, there are many great graphic designs out there. Your brand shouldn’t be swept away in the ocean of competition. Grab attention and make a long-lasting impression!
Simplicity is critical when it comes to graphic design. If it’s cluttered with elements, it can be overwhelming to the audience. It also doesn’t radiate professionalism or a credible brand.
- Color choices
Color theory is essential as certain combinations can be appealing. If you’re not familiar with color theory, it’s going to clash and look amateurish.
Also, the colors should invoke feelings in the viewer. This is why many restaurants go for a warm palette, like oranges, reds, and yellows, to boost appetite.
- Brand colors
Another option is to use the colors of your brand. This will help you stick with your identity and build consistency.
- Choose a few colors
In line with simplicity, picking a few colors will help designs look less cluttered. Few colors also make it easier to associate your brand with just colors, just as how Google uses green, yellow, red, and blue.
- Clean and consistent fonts
Stick to something clean and readable, and try not to use random fonts and sizes. Graphic designers are knowledgeable about the combination of fonts and sizes that work well together.
- Visual hierarchy
Another critical factor to remember is visual hierarchy. Emphasize the essential parts, and the others will follow in order.
- White space
White space can help the design look less cluttered. You don’t need to put a text or a picture on every blank space you see.
- Platform templates and format
These are vital for social media posts. The format varies, whether it’s Facebook, Twitter, or Instagram. A design that fits perfectly for each site will make a huge difference.
Elements need to be purposefully and cohesively chosen and arranged. You can’t just drag elements to a page without considering their aesthetics and purpose.
- Be inspired
Inspire yourself with brands that are geniuses with graphic design. For instance, Apple’s simplicity is fantastic as it reflects how their products can make it easy for you.
Infographics are used to help your audience easily understand concepts that might be otherwise difficult to understand. A clear infographic isn’t just well-made; ot’s also educational.
Think about the designs you’ve seen. Which are the ones that you ignored? Did it make you curious? If you would scroll past your business’s designs, then it needs a serious makeover.
Never sleep on the graphic design if you want to gain brand recognition. All these little elements and details help customers decide what they think of a brand. Is it worth their time, or is it a hard pass?