We live in a digital era where a compelling website is not a choice, but rather a must. It’s your digital business card and a critical part of attracting and retaining clients. However, having a website alone isn’t enough. You need to make sure that it is equipped with all of the right elements in order to expand your online presence. To help you, here are five key things your website absolutely needs.
One of the most critical elements of creating a successful website is ensuring that it’s responsive. Your website should be able to adapt itself automatically to whatever device you’re on. Whether you’re on your tablet, Apple Watch, or your phone, your website should adapt to each seamlessly.
This won’t just increase the overall user experience when people visit your site, but it will also improve your Google rankings. Google favors mobile-friendly websites and will therefore push your website higher in the search results.
Sometimes we get so caught up in the bells and whistles that go along with the website that we forget the basics like address, phone number, and e-mail. So, before you get too carried away with all of the details of your website, start with the basics and work your way from there. When someone arrives on your website they should easily be able to find how to find you, and how to get in touch with you.
Your website should be full of content that will encourage people to stick around and check it out. Content is king when it comes to the success of your website, so fill it full of plenty of useful information and engaging imagery. Above all, make sure that you update it regularly. If someone lands on your website and sees that it hasn’t been updated in months, or even years, then they probably won’t visit again. However, if you have fresh content that you regularly update your page with, people will continue to come back since you provide value to your audience.
Your website should be easy to click around on. If people have to navigate through multiple different windows and buttons just to do a simple search, then it can frustrate them and lead them to click away. User-friendly navigation means placing everything on your website in a logical sense that makes it easy to find what they need. It should be clear and categorized so that there’s no question about how to get from point A to point B.
A Call to Action
A call to action is a critical part of your website because it invites people to take the next steps towards becoming an actual paying client. Whether you ask them to sign up for your newsletter or contact you for a demo, the idea is to encourage interaction and ultimately convert them into a client.
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