Is it simple to understand and navigate your website? Has your website’s bounce rate been little or nonexistent? If your answer to these questions is a no, it’s probably time to reevaluate the design of your website and make sure it’s user-friendly. Today, many businesses, and not to mention individuals, have pretty similar websites. As a result, they find it challenging to stand out and claim their place in a digital world with millions of websites.
However, that doesn’t mean that gaining the interest and focus of website visitors should be a difficult problem to tackle. All it takes to keep visitors interested is a visually appealing design and superb ergonomics. A visually appealing website can help you make a positive first impression on visitors. Additionally, it can assist you in generating more leads and conversions. Most importantly, an expertly designed website offers a great user experience and makes it simple for people to find the services and products you want to showcase. So, with that in mind, here are a few tips to make your website visually appealing in no time.
Use Existing WordPress Themes
Utilizing Denver’s unlimited skill pool, resources, low living cost, and high quality of life, the startup scene has long been thriving. Denver’s inclusion in Startup Genome’s list of the top 25 startup ecosystems in the world proves it can be one of the best cities for new businesses. However, a visually appealing website is one thing every startup needs to convert potential customers into loyal clients. And you can achieve such a thing by using pre-made WordPress themes backed by Denver WordPress support specialists.
These professionals will choose the best theme that fits your business’s type, size, and core values. In fact, they will go above and beyond to ensure all the elements of these pre-made themes are customized according to your preferences. For example, if you own a local massage spa, your WordPress support specialist will choose a pre-made theme that fits your business model. One example of such a WordPress theme is “Massage Spa Pro.” WordPress developers created this visually impressive, clear, contemporary, adaptable, fluid, and seamless theme for beauty salon owners looking to increase their engagement rates.
Refine Your Website’s Readability
No matter the topic’s usefulness, no one wants to sit in their computer chairs and read long passages. It just gets visually straining after some time. So, to help readers concentrate on the text, your content must include enough white space. Utilizing white space reduces the amount of space that eyes must scan, improving attention. Additionally, white space gives your website material a polished, attractive appearance.
Additionally, think about using header tags in your text. This way, if a segment bores the user, they can go on to the next one. Furthermore, if you use text bolding wisely, you can direct readers to another paragraph if the one they’re reading isn’t what they’re looking for or doesn’t interest them.
Work on Your Website’s Responsiveness
A website’s responsiveness is its ability to adapt to different devices and screen sizes. As per an Oberlo poll, this is important as nearly half of all website visitor traffic comes from mobile devices, including smartphones and tablets. So, if you work with an unresponsive website, you effectively lose half of your potential audience.
That said, this is where WordPress themes can help your website shine regarding responsiveness. They are optimized for mobile viewing out-of-the-box. Nevertheless, you should pay attention to how your content appears on mobile devices. Of course, text alignment will be handled by the WordPress theme, but what will you do when your images look out of place? What if they also include text? Are your CTAs too large for mobile device screens? Is the font size appropriate for mobile devices?
Always remember that many things can go wrong when viewing unoptimized websites on mobile devices. But you can usually fix visual issues by giving your website a thorough visual inspection. It’s important to keep in mind that WordPress themes provide you the choice to hide information from one screen size while presenting it on another. Utilize that function to create a mobile-friendly website. By doing this, you can make your website visually appealing for smartphone and tablet users.
Play with Different Colors
Colors can sometimes induce positive feelings, and these feelings improve the aesthetic attractiveness of your website. In addition, people relate various hues to certain feelings. So, choosing hues that correspond to the feelings associated can do wonders for your engagement rates.
Use white hues, for instance, if you offer infant items, as they stimulate sentiments of trustworthiness and innocence. Try to include your brand’s colors in your logo and photos. Furthermore, you can employ colorful backgrounds on every webpage instead of a basic white backdrop. However, please don’t go overboard and stuff your website with ten different colors. It will look like a rainbow. Instead, practice color restraints. Remember, in this situation, less is more!
Choose a Functional Layout
The arrangement of visual components on your website layout plays an important role in making your website more visually appealing. For instance, because users anticipate seeing them there, the navigation menu, footer, sidebar, search boxes, and social media share icons should be positioned at specific locations on the page, so they are easy to find.
After all, no one wants to go scouring your entire website trying to find, let’s say, your newsletter subscription form. So, to make your website stand out visually from others, you can think about different strategies for your every website. For instance, you can choose a different color for each CTA on your website to make them aesthetically appealing and eye-catching.
Your website must be able to leave a lasting impression on potential customers, given the fierce competition and the billions of searches conducted on Google alone every day. So, follow the tips mentioned above to ensure your website gets the online traffic and click-through rates you believe. They will surely allow you to give your website the visual spark it lacks, helping you improve your engagement rates tenfold!