When it comes to web design, the features you incorporate can make or break your website results. Thus, it’s important to plan out the structure and appearance of your website before ever writing any of the content. Would you like to know which components of a great web design will help you convert more web visitors into repeat customers? Here are the basic web design components you should focus on to ensure that your web design enhances your business, instead of detracting from it.
Everything starts with your website’s appearance.
As web designers, it’s easy to overlook the font, colors, and images on a website. However, these fundamental aspects of a website provide the first impression of your website. And if you think that visitors don’t pay close attention to these elements, think again. Take a look at any business site as an example. Business sites make it a point to present their information in a clear and straightforward manner. Any mistake that affects website readability or the aesthetics of your site can cause you to lose web visitors and ensure they never return to your website. Here’s what to keep in mind regarding these three components.
An unreadable font can ruin your web design.
- Select the correct font for your website.
Go with typography that matches your brand and the needs of your target audience. Serif fonts are great for formal web designs, while san-serif works well for more modern designs.
- Use contrasting colors and sizes.
Readability is so important in web design that Google factors it in while determining your search ranking. Therefore, you need to select appropriate body font, text input, and header sizes for your audience. After selecting sizes, ensure that your font color has a high enough contrast with your background so that your content is easy to read.
- Choose a type family with a variety of options.
Your typography should have enough weight and style options to meet your needs. There’s nothing worse than trying to embolden or italicize website text, only to find out that it’s not possible with your current font style.
Colors can enhance all your website elements.
- Don’t break the norm while selecting a background color.
White and light grey backgrounds are the most common because these options make it easy to read darker grey or black text.
- Use a featured color that matches your brand.
There are several options available for featured colors that you can use for icons and other important web elements. Which colors you use depends on your brand and what your audience likes best.
- Choose a color that complements your featured color.
You’ll want to use a complementary color for buttons, calls to action, and important icons. This color needs to stand out, as you’ll use it infrequently to showcase your most important web elements.
Images influence your website metrics.
- Start with high-quality images for your main website pages.
Ideally, you should select images that show a face or people interacting, as web visitors are more likely to read website content whenever they feel a personal connection with your visual elements.
- Avoid stock images.
Everyone can identify your typical businessperson stock graphics. If you want to stand out, then use a unique image, with someone that’s using your product or service.
Why are fonts, colors, and images components of great web design?
With successful web design, there are pre-established rules, but there’s also room for experimentation. Although you can create unique websites that feature unique elements, the truth is that building a winning website depends on how much you focus on the fundamentals. Therefore, as you’re selecting the design elements of your website, be sure to start with the proper fonts, colors, and images. Although these elements are often overlooked by beginning and advanced web designers, they really do form the components of great web design.
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